Methodology
How the Research Is Built
The research starts broad, then becomes increasingly local and increasingly verified. Every claim on this platform carries a classification so you know how much weight it can carry in a client conversation.
- Step 1
Deep Research
A customized Google Gemini Deep Research report establishes the initial city framework and identifies what needs to be verified.
- Step 2
Geography
Color coded community and tract maps establish where everything sits physically before any conclusions are drawn.
- Step 3
Housing Product
Builders, development eras, communities, tracts, and floor plans are researched. InsideTract may be used selectively.
- Step 4
Authoritative Verification
Important facts are checked against city, county, school district, HOA, developer, planning, tax, and other primary sources.
- Step 5
MLS Evidence
MLS data is used to understand what buyers and sellers are actually doing now, not what they did years ago.
- Step 6
Physical Context
Road noise, topography, views, orientation, lot position, privacy, and streetscape require local context beyond a spreadsheet.
- Step 7
Client Application
Research should ultimately improve the quality of advice given to buyers and sellers.
Durable vs. Dynamic Market Knowledge
Not every type of market knowledge changes at the same speed. Structural information should be learned deeply and preserved, while dynamic information must be dated and refreshed.
Durable Market Knowledge
Structural knowledge about how a market was built and how it is physically organized. It changes slowly and can become durable local expertise.
- Geography
- Development history
- Builders
- Housing product
- Tract layout
- Original floor plans
Dynamic Market Knowledge
Information that is only accurate as of a particular date or transaction. Dynamic information should be dated, refreshed and reverified before it is relied upon.
- Active inventory
- Pricing
- Days on market
- Market statistics
- HOA dues
- Taxes
- Assessments
- School boundaries
- Insurance conditions
Knowledge Classifications
Verified Fact
Confirmed against a primary or authoritative source.
Market Observation
Supported by MLS evidence or direct local observation.
Reasonable Inference
A defensible conclusion drawn from available evidence, labeled as such.
Needs Verification
Believed to be true but not yet confirmed. Treated as open research.
What This Means in Practice
- Dynamic information is dated on the page where it appears.
- Current information should be reverified before it is used in a transaction.
- School assignments are address specific and must be confirmed with the district.
- HOA dues change. Any figure shown carries an as of date.
- Property taxes and assessments are property specific.
- Individual property conditions require appropriate professional investigation and inspection.